NYC did... so how could Chicago raise awareness?

Marc Jacobs Reissues Celebrity Nude "Protect the Skin You're In" Tees to Benefit Melanoma Research:

Naomi Campbell, Heidi Klum, and Victoria Beckham Put on Birthday Suits for T-Shirt Campaign, Raising Over $1 Million for Melanoma Research at NYU Cancer Institute

May 17, 2009

NEW YORK—Marc Jacobs has reissued color versions of some of the most popular "Protect the Skin You're In" celebrity nude T-shirts as part of an ongoing campaign to raise awareness about the deadly skin cancer and benefit melanoma research at the NYU Cancer Institute at NYU Langone Medical Center. The campaign, which features more than a dozen celebrities baring all for skin cancer, has already raised over $1 million for the NYU School of Medicine's Interdisciplinary Melanoma Cooperative Group (IMCG).

But it wasn’t just altruism that got Jacobs involved -- or directed him to NYU. It was his longtime business partner Robert Duffy, who several years ago was diagnosed with melanoma after an NYU dermatologist friend convinced him to get a biopsy on a suspicious mole on his forehead.

Jacobs’ campaign is ongoing, and more celebrities are signing up. Will they all be naked? Yup. Part of the deal. “Let’s face it, naked celebrities get people’s attention -- and getting attention means raising more money and awareness,” says Jacobs. “Plus, I kind of like the fact that it’s a little bit ironic for a fashion company to be putting out the message: Forget about clothes. What’s important is saving your skin.”

You can see the Heidi Klum's black current tee as well as other celebrities and colors in the SPECIAL ITEMS section on MarcJacobs.com. You have to find the shirts by scrolling to the right to about the midway point.

T-shirts can be purchased in Chicago for $35 at:

Marc by Marc Jacobs Store

1714 N. Damen Avenue
Chicago, IL 60647, United States

Tel: (773) 276 2998

Here is a window pic from his prior campaign

Marc Jacob's 2008 melanoma awareness and fundraising t-shirts featured naked celebrity photographs and clever slogans such as “protect the skin you’re in,” “protect your largest organ,” and “save your ass.” Celebrities, who posed despite the advice of agents and managers, include Winona Ryder, Rufus Wainwright, Eva Mendes, Julianne Moore, Hilary Swank, and Selma Blair. Photographer Brian Bowen Smith traveled around the world multiple times for celebrity photo shoots for the project, which pays tribute to the late Dr. Jesse Rubin, a former dermatologist at NYU Langone Medical Center.